Behind the Scenes of Karlie Kloss' New Express Denim Campaign! (Yes, There are Kittens)

Another day, another new gig for the epically busy model and entrepreneur! Karlie Kloss is the star of Express‘s new #ExpressLife campaign. Although Kloss has modeled for the brand for a couple years, she’s now a brand ambassador, creative consultant and yes, a face of the line. And she thinks the partnership is a perfect fit. “I’m a t-shirt and jeans girl, I really am,” she told PeopleStyle on the set of the shoot in New York City. “It’s real!”

The campaign features Kloss rocking six new denim styles that span every type of vibe: The High Rise Released Hem Legging, the Mid Rise Girlfriend Jean (their spin on the boyfriend silhouette), the High Rise Pieced Jean Legging with a center seam detail, the dark-wash High Rise Crop Legging and the High Rise Bell Crop Jean (or a cropped flare). There will also be video ads which will feature interviews with Kloss about her busy life and how her work in fashion fits into it.

The series is shot by Dutch fashion photographer duo Inez and Vinoodh, who Kloss calls “incredible.” “They absolutely are the masters of is light,” she says. “One thing I’ve just learned from them and just through the years is how to use the light to your advantage. Whether that’s taking a selfie or taking a photograph, try to find the natural light. In a photograph, light is what makes it.”